Welcome to the VDO

The Vaccination Demand Observatory utilizes the most up-to-date social listening methods to address vaccine misinformation.

Launch resources

About the VDO

Our mission is to equip countries with resources that boost vaccination demand and address misinformation on the local level.

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Download our field guide

Learn how to address the global infodemic using the latest evidence and field expertise. The Vaccine Misinformation Management Field Guide is one of UNICEF’s most popular publications. It provides instructions and case studies on how to develop strategic and well-coordinated national action plans to rapidly counter vaccine misinformation and build demand for vaccination using social listening.

download the guide in multiple languages here

For press inquiries or to learn more about our work, contact us.